I used to charge ₦5,000 per beat — Flavour

Flavour also known as Flavour N’abania, the award-winning singer began his musical career as a drummer for a local church. His popularity blossoms across Africa and the world following his hit songs like “Nwa Baby” and “Adamma”.

Recollecting his journey to fame, popular Nigerian Singer and music producer Chinedu Okoli popularly known as ‘Flavour’ has revealed that at his early stage of music production he used to charge artists ₦5,000 per beat.

Flavour who made the revelation on a podcast said he decided to go serious into music while playing the Piano in the studio for Nigga Raw, the first professional artist he worked with.

According to the singer, Nigga Raw’s (now Mr. Raw) producer taught him the game for a weekly charge of ₦1,000.

“From learning studio production to a producer. From there, I started doing jobs as a producer, and I charged 5,000 per beat,” Flavour said.

“Nigga Raw was the guy that opened my eyes to what being an artist is about,” Flavour explained.

His journey to fame is marked by various stages of growth, creativity, and entrepreneurial spirit. One notable aspect of his early career was his approach to music production, particularly in terms of charging for his services.

In the nascent phase of his career, Flavour was not yet the household name he is today. He was honing his craft and establishing himself within the competitive Nigerian music industry. During this time, he offered his production services to other artists at a relatively low fee. Specifically, he charged ₦5,000 per beat. This pricing strategy reflects both the economic conditions of the local music scene at that time and Flavour’s desire to build a portfolio while gaining exposure.

Charging ₦5,000 per beat allowed him to work with various artists who were also emerging in their careers. This not only helped him develop his skills as a producer but also facilitated collaborations that would later contribute to his rise in popularity. By providing affordable production services, Flavour positioned himself as an accessible talent in the industry, which ultimately led to greater opportunities as he gained recognition for his unique sound and musical style.

As Flavour’s reputation grew, so did his fees and the complexity of the projects he undertook. His early experiences laid a strong foundation for what would become a successful career characterized by numerous hit songs and collaborations with both local and international artists.

Flavour’s initial charge of ₦5,000 per beat serves as an interesting anecdote in understanding how many successful artists begin their journeys—often starting small before achieving widespread acclaim. His story illustrates the importance of perseverance, skill development, and strategic positioning within one’s industry.

Writing by Amaka C, Abdulrahman Abubakar; Editing by Muzha Kucha