MultiChoice Nigeria has announced a reduction in the price of GOtv Max, one of the packages on its digital terrestrial platform, from N3,800 to N3,200 starting August 1, 2018.
The company announced this via a text message to its customers.
The price review, however, does not affect the subscription fees of the other GOtv packages.
GOtv Plus package remains at N1,900, Value package at N1,250 and Lite at N400.
The company also announced that matches of the Italian football league, Serie A, will return to SuperSport from the start of the upcoming 2018-19 season, beginning 19 August and will be available to GOtv customers.
In addition to Serie A, MultiChoice will also be introducing more live football from other leagues to the GOtv Plus and Max packages.
Specifically, GOtv Plus customers, will now have access to over 220 live games per season, with two games each from the Premier League, La Liga, and Serie A.
Already, the reduction has been met with delight by subscribers, who took to their social media pages to share the news.
Managing Director, MultiChoice Nigeria, John Ugbe explained that the price reduction has been effected to widen the access to the great content on the GOtv platform.
“Our goal is to give more Nigerians access to the great content on our platform without compromising on quality or variety. With the new price on GOtv Max, our customers can now pay less to enjoy more.”
Ugbe said GOtv is currently the only terrestrial pay TV service with the lowest subscription price at N400 per month.
“As a customer-focused organization, we understand that not all subscribers’ needs are the same and that one option does not suit everyone. At this price, not only have we democratized access to our GOtv service, we have also aligned our business in preparation for the implementation of a total switch from analogue to digital broadcasting as led by the NBC,” he explained.