The announcement by Life Lager Beer of Phyno as the Brand’s ambassador is quite significant for a number of reasons.

Beyond the fact that the beer brand has gained dominance in the southeastern part of the country, while supporting Igbo culture, the brand, through numerous activities over the years has offered a window to the lifestyle, beliefs and uniqueness of the Igbo people. #Phynoislife

Phyno will support Flavour to do bigger work for the Life Continental Lager Beer brand

Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc, Emmanuel Agu, on his part disclosed that it was an easy decision to select Phyno to represent the brand because of his unique ability to fuse hip-hop with traditional highlife music

During the unveil ceremony, Phyno stated how happy he was to be associated with a brand that shows great support to the Igbo culture and values

Mr. Maria Franco Maggi, the Marketing Director of NB Plc, acknowledged that having the combo of Phyno and Flavour- two of Nigeria’s most successful artiste from the East is proof that @lifelager_ng intends to effectively promote Igbo culture