For the past week, Lagosians have engaged in lively conversation about the smartly-dressed gentleman spotted in an intriguing display elevated along Lekki Expressway. The so-called Maninthebox was working day-and-night, come rain and sunshine; in what appeared to be an office-in-a-billboard displaying the phrases – “We know what keeps you up, let’s talk’ and #Maninthebox.
MTN is the Maninthebox! This announcement was made at the formal relaunch of MTN’s Enterprise Business Solutions arm, otherwise known as MTN Business, after days of suspense, speculation and social media chatter.
Through this campaign, MTN hopes to raise public awareness about its ability to cater to the communication, collaboration and connectivity needs of all businesses – start-ups, small medium and large-scale enterprises, and public sector organizations.
Speaking at the launch event which held today at the Oriental Hotel, Lagos, MTN’s Chief Enterprise Business Officer, Lynda Saint-Nwafor explained that the #ManintheBox campaign symbolises MTN’s unwavering dedication and desire to help support business growth and transformation – no matter the time of day – using a wide range of world-class business solutions, backed by cutting-edge technology.
“Our ambition is your success,” she said, adding that “We understand that business owners see technology as a distraction, many times with good reason. But we know that the right connectivity solution is a game changer and the foundation for future success, and so we would like to change that mindset, by making technology and digital transformation decisions easier and more personal.
Our aim is to be a true partner for success, delivering high impact right-sized connectivity solutions. Helping you become more agile and efficient, expanding market access and making them more competitive. We do this by listening and consulting to gain a clear understanding of what keeps you up, your circumstances, pain-points, ambitions, and priorities. We want to hear from you, send us an email at firstname.lastname@example.org. We want to know… what keeps you up, let’s talk”
In addition to several other benefits, companies that get in touch will enjoy some visibility, as their products and services will be displayed on MTN LED boards free of charge.